吴俊鹏
Li Yulin

资深营销人,现任职腾讯音乐娱乐集团,曾任网易云音乐高级品牌经理
Senior Marketer, Tencent Music Entertainment Group Marketer, Ex-senior brand manager of NetEase Cloud Music

红遍互联网的网易云音乐红色“乐评列车”、“音乐专机”操盘手。电影《失恋33天》营销策划、电视剧《咱们结婚吧》策划宣传。 吴俊鹏擅长挖掘用户情感需求,洞察社会情感与产品的营销结合点。他始终认为情感是营销中最核心的价值连接点,以此将产品的功能用于营销。

He is the director of the influential campaigns—the “Music Review Train” and the “Music Plane”—of NetEase Cloud Music and that of the movie Love is Not Blind and TV series Let's get married.
He is good at tapping the emotional needs of customers and has a special insight concerning the combination of social emotions and product marketing. He always believes that emotion stands as the most essential junction in marketing activities and therefore devotes himself to the integration of product functions and marketing.